Seth Godin Quotes

Using realtime ads, even mortgage companies can create ads that matter to you right now.

Targeted ads, I think, are useful because I don't want to see all the crap. I'm not interested in buying a Mercedes Benz, but I am interested in buying a new MacBook Air. So if organizations like Facebook can actually make the ads more relevant to me, if they know what I am interested in, I have no problem with that.

There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den.

People complain when ads aren't relevant, and they complain when ads are too relevant.

It is now possible to target adverts to the right person at the right time in the right place. But that is not enough.

Users are open to ads as long as they're relevant to their realtime experience.

Despite the volume of 'junk' mail that students receive each year, companies that have an interest in selling their product to students say direct mailing is a key to their success.

People love advertising in particular but they hate advertising in general.

The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.

Too many ads that try not to go over the reader's head end up beneath his notice.

A good advertisement is one which sells the product without drawing attention to itself.

It has become a certainty now that if you will only advertise sufficiently you may make a fortune by selling anything.

In advertising, sex sells. But only if you're selling sex.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.

Direct Marketing

Advertisers really want to create ads that are relevant to the realtime experience.

Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.

Advertising works most effectively when it's in line with what people are already trying to do.

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?