Personalized Ads Quotes

People love advertising in particular but they hate advertising in general.

Users are open to ads as long as they're relevant to their realtime experience.

Targeted ads, I think, are useful because I don't want to see all the crap. I'm not interested in buying a Mercedes Benz, but I am interested in buying a new MacBook Air. So if organizations like Facebook can actually make the ads more relevant to me, if they know what I am interested in, I have no problem with that.

The algorithms that orchestrate our ads are starting to orchestrate our lives.

People complain when ads aren't relevant, and they complain when ads are too relevant.

Advertisers don't want to be ignored, and they are drunk on our data, which is what Google and other large networks are really selling. The ads are almost a by-product; what companies really want to know is what antiperspirant a woman of 25-34 is most likely to purchase after watching 'House of Cards.'

Using realtime ads, even mortgage companies can create ads that matter to you right now.

With the advent of wearable technology, companies will soon be able to better provide ads to customers based on their real-time activity.

Often when I'm talking about something, we could be talking about cats, and then I'll get adverts on my phone about cat food.

Starting with politics, we'd like to replace blanket advertising with individualised targeted and engagement ads.

Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.

Advertisers really want to create ads that are relevant to the realtime experience.

Anticipated, personal, and relevant advertising always does better than unsolicited junk.