SUSAN WOJCICKI

Work smart. Get things done.

My most radical shift was leaving Intel and joining Google, a small startup at the time, even though I was pregnant.

I have tried to be a leader. I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons.

I'm excited about the opportunities with mobile phones and being able to receive information on the go and relevant to what I'm doing at that moment in time.

People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.

At the end of the day, both men and women who become CEOs have showed tenacity and hard work to succeed in their careers. It takes not just skills but also extreme dedication and commitment. And regardless of gender, CEOs are measured by the same criteria - the growth and success of the business.

Many women assume they can't be good mothers and have challenging careers at the same time, so they might give up trying to do both as they get to a crucial point in their career. Although it can be hard at times, it's important for women to recognize the benefits of working outside the home.

It's important for me to show my children the richness of life and be a role model. I find that my organizational and management skills are tested more at home than at work!

What's important is that I do my job really well, that I build great products and that I'm a great leader. All those things matter independent of gender. But I do think there's a responsibility for me to support other women at Google.

First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization.

I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons.

Right now, offline and online are coming together because of smartphones.

Even though it was a start-up with fewer than 20 people, and I was pregnant with my first child, the best decision I've ever made was to join Google in 1999. Worst decision? Deciding to get a puppy and a bunny right when the baby came.

Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters.

Engineering is a jeans and hoodie culture, and sales is more formal.

Today, most young women are exposed to technology at a very young age, with mobile phones, tablets, the Web or social media. They are much more proficient with technology than prior generations since they use it for all their school work, communication and entertainment.

I love taking an idea... to a prototype and then to a product that millions of people use.

Let's face it: Engineering companies in general have more men than women. Google has tried really hard to recruit women. On the other hand, we have a standard. Google tries to recruit the best engineers.

People don't understand the logistics of advertising.

We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.

The great thing about the Internet is you can launch a product, and within just a few hours, people will tell you what they think about it.

Though we do need more women to graduate with technical degrees, I always like to remind women that you don't need to have science or technology degrees to build a career in tech.

Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.

Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow.

Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online.