Ad Relevance Quotes

I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.

Too many ads that try not to go over the reader's head end up beneath his notice.

The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.

Realtime ads are the perfect way for an advertiser to connect with users in a social environment.

Users are open to ads as long as they're relevant to their realtime experience.

Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.

You can't show me an ad on TV with hard bodies and say I have to buy that car. You have to tell me why that car is better and safer than another car.

Targeted ads, I think, are useful because I don't want to see all the crap. I'm not interested in buying a Mercedes Benz, but I am interested in buying a new MacBook Air. So if organizations like Facebook can actually make the ads more relevant to me, if they know what I am interested in, I have no problem with that.

Online advertising may not be much more successful than an old double-barrel, but - like a good spray of buckshot - it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor.

The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.

Permission marketing is marketing without interruptions.

Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information.

Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.

The idea that somebody would go to my YouTube channel and want to watch movies and then be subjected to some terrible car commercial - I don't like that.

Over at Barb Bowman, she's arguing that we should turn off Facebook's tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life.

Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue.

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

People pay little attention to banner ads - in fact, everyone dislikes them - and that leads to infinitesimally small click-through rates that make marketers unhappy.

I set up Droga5 because I really believe in the power of advertising. But I believe in the power of advertising that's in synch with what consumers want.

The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad.

Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow.

Sometimes when I'm on the internet, I'll get this, like, which of these ad experiences would you prefer? And I'll have a choice of, like, a car, a pharmaceutical item or, you know, clothing. And I'm thinking, like, I don't want any of these. Do I have to choose?

I'm in the industry, and I'll fast-forward through the ads most of the time. But I'll stop for the good ones.

In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google.

The strategy of Tumblr is very elegant.. The atomic unit of user experience is the same as the ads.