Ad Targeting Quotes

I don't think anyone would object to Facebook selling ads or having ads directed at me, as long as people didn't think those ads were manipulated by personal data.

If you want a free email service that doesn't use your words to target ads to you, you'll have to figure out how to port years and years of Gmail messages somewhere else, which is about as easy as developing your own free email service.

Users are open to ads as long as they're relevant to their realtime experience.

Facebook and Google are essentially an advertising duopoly, and we have almost no idea how their algorithms work.

Every time you click on a like button on another site, you've told Facebook that you're doing that. And so therefore advertisers know who their fan base is.

Google has you at a very specific mental state that is, looking for something. And what they've always been able to say is, we deliver your message at the exact time someone is, say, looking for fishing hooks or looking for marriage counseling or looking for a lawyer for a particular problem. And here we have our customers telling you what is in their heart and soul. It's something that, you know, advertisers have wanted for decades.

Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare at your service as much as possible.

The algorithms that orchestrate our ads are starting to orchestrate our lives.

When we launched The Deck, I hoped other networks would take inspiration from it and figure out how to increase engagement while minimizing clutter. I even tried to sell my studio's media clients on the notion of fewer, better-priced, better-targeted ads.

People pay little attention to banner ads - in fact, everyone dislikes them - and that leads to infinitesimally small click-through rates that make marketers unhappy.

I want to make sure (a user) can't get through ... an online experience without hitting a Microsoft ad.

Using realtime ads, even mortgage companies can create ads that matter to you right now.

There are unlimited opportunities for display advertising. In fact, we're in the process of massive change in the display industry - how it's bought, how it's sold, and how it's targeted.

You really want to get a headache? Try to understand Internet advertising.

In a world of shared data services, where you have third-party networks selling ads on your behalf and displaying them in real time to your users, it's very difficult for you to control everything.

Starting with politics, we'd like to replace blanket advertising with individualised targeted and engagement ads.

PC Internet advertising and mobile advertising - there are some key differences. One, the ability to target is phenomenally high in the mobile space because the information... that one has about the kinds of things that you're doing on the phone is better.

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.

An insurance company might say, "Tell us more about yourself so your premiums can go down." When they say that, they're addressing the winners, not the losers.