Behavioral Targeting Quotes

Social media and personalization are providing both brand advertisers and end-users with hyper-targeted choices and opportunities for double-digit growth.

Brave browsers block everything: initial signaling/analytics scripts that start the programmatic advertising 'dirty pipe', impression-tracking pixels, and ad-click confirmation signals.

[Behavioral tracking] is an area today that has very few regulations and even fewer rules.

If you have a weakness for furry slippers or something, you might end up with that kind of advertising. It's a very complicated algorithmic decision. There's no one dude who's deciding what ads are going with things, and it's very individualized also. And that's the idea of collecting information is that in theory, you're showing people things that they should want to see or for which they are a good target. So, no, there's no master person.

Facebook is studying emotional reaction to things and bringing you fewer of things you don't engage with and more of what you do.

Ideally, Facebook would take all our clicks and information and would magically give us everything we want, without us even knowing we want it.

You know, it's so funny that the internet's become a series of traps where you do sort of innocent things like give your name or address or indicate a preference, I like this thing, and then therefore you open yourself up to a deluge of advertising based on those stated preferences.

Serving up ads based on behavioral targeting can itself be an invasion of privacy, especially when the information used is personal.

Advertising works most effectively when it's in line with what people are already trying to do.

Originally in the United States, there were no laws regulating behavioral advertising. As a result, like in the Philippines, government has relied on industry self-regulation.

The algorithms that orchestrate our ads are starting to orchestrate our lives.

Programmers and marketing people know how to get into your subconscious - they spend millions of dollars researching colors, shapes, designs, symbols, that affect your preferences, and they can make you feel warm, trusting, like buying. They can manipulate you.

Facebook is teachable. If you hide items, you'll see fewer of those kinds of items in the future. Like more items, and you'll see more of those in the future.

There are unlimited opportunities for display advertising. In fact, we're in the process of massive change in the display industry - how it's bought, how it's sold, and how it's targeted.

If you are interacting with anything on your phone or your computer, it is specifically designed to collect as much data about you as possible, so that that can then be monetized.

Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.

If you can think psychographically and not demographically, you can really target a lot more audiences.

By now, we all know that our every move online can be tracked and traced, and that, ideally, services learn from and adapt to customers based on an artful deployment of that data.

When you think about normal advertising, it's just like, hey, here's a car and, you know, we don't know if you're looking for a car or not. So Google promised that mental state, and then were able to prove that delivering the message at the exact right moment would make someone click on something. So they pioneered the idea that advertising could be profitable on the internet, that a specific, very micromental state could be targeted. And they established the primacy of the click, which has haunted us ever since.