Contextual Advertising Quotes

Users are open to ads as long as they're relevant to their realtime experience.

Its definition can be a bit murky, but to me, native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt - native ads don't pop up or dance across the screen - and its content is actually valuable to the person viewing it.

When you break it down, Yahoo! is a Very Large Display Advertising business, with a hefty side of search and a bit of this and that on top.

We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day.

Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.

Content is king, but context is God.

The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.

With the advent of wearable technology, companies will soon be able to better provide ads to customers based on their real-time activity.

It is now possible to target adverts to the right person at the right time in the right place. But that is not enough.

PC Internet advertising and mobile advertising - there are some key differences. One, the ability to target is phenomenally high in the mobile space because the information... that one has about the kinds of things that you're doing on the phone is better.

Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.

When I started Amos Content Group in 2009, I made a simple bet: our handmade, contextual, and authentic content will stand out in an increasingly information-saturated world.

Location-based services are here to stay, as it focuses on high relevance and contextual offering to the end user. This means a user sees what he needs with immediate sense and meaning to him.

When you think about normal advertising, it's just like, hey, here's a car and, you know, we don't know if you're looking for a car or not. So Google promised that mental state, and then were able to prove that delivering the message at the exact right moment would make someone click on something. So they pioneered the idea that advertising could be profitable on the internet, that a specific, very micromental state could be targeted. And they established the primacy of the click, which has haunted us ever since.

We work very, very hard to find that fine line where location is meaningful enough to be interesting to an advertiser but not so intrusive that it interrupts the creative flow of the show.

Half of Google's revenue comes from selling text-based ads that are placed near search results and are related to the topic of the search. Another half of its revenues come from licensing its search technology to companies like Yahoo.

Advertisers really want to create ads that are relevant to the realtime experience.