Authentic Content Quotes

For any YouTuber, if you're too nervous to have somebody else document, it may be that what you're putting out there isn't authentic.

And I haven't read a lot of blogs but if someone writes about what they care about I'm sure it's interesting.

The best kind of marketing messages are the ones that don't seem like marketing messages. Because it means that the viewers' defenses are down.

I tried to do the commercial thing. But I don't want to keep shoving Twinkies down everyone's throat. People are hungry for something of more substance.

There's a generation that doesn't care if Tom Cruise is at the top of the movie. They want authenticity.

Audiences are embracing more and more unique material. I think they can sense the cynicism when people are just cranking something out to try to ride off the success of something else. I think they can feel it.

I don't tend to do a whole Instagram theme. I like to capture the moment in front of me and make it look as good as possible!

Honestly, trolls don't affect me anymore. In fact, I want to use social media for the benefit of my genuine followers - I pick up one or two tweets and use my sense of humour to entertain them.

People don't like the music that's out now, that's on their radio stations, and they want to hear something different, but they're just the audience. You know, people will keep the TV on even if a show is on that they hate - because, unfortunately, they've been programmed to do that. [But] they are really looking for something that's gonna speak to the world that they're living in. That's what people are looking for, but they're not finding it.

I think my viewers want smart, honest programming. They don't want to be told what makes them feel good.

People want real. And there are a lot of women out there doing that.

We learned that there was a super intelligent, passionate audience that wanted material that was nuanced and detailed and authentic.

When I started Amos Content Group in 2009, I made a simple bet: our handmade, contextual, and authentic content will stand out in an increasingly information-saturated world.

Authentic programming that shows the outside world garners authentic interest.

I think that when I started Man Repeller, the Internet was still hungry for authentic content from girls that weren't actresses or supermodels and were just relatable girls who had opinions and outfit ideas, and they weren't always good, but at least they were original.

We're not going to scramble to make Chinese movies that we don't believe in; we're not going to make co-productions that we don't believe in, and we're not going to try to jam product into China that doesn't make sense.

The Web is the new way to figure out who's hot and what's not. You can't let TV dictate because it's so polished, so political. It is what they want you to know. The Internet is the raw.

Make the videos that you want to watch. Don't think about who is going to be upset or offended.

There's no way to tweak your content in order to goose ratings. You do what you're good at and let people follow you.

My Web site, everything I write in there is from me.