Effective Advertising Quotes

I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.

Too many ads that try not to go over the reader's head end up beneath his notice.

There's a reason people run negative ads... it's because they work.

Don't tell people how good you make the goods; tell the how good your goods make them.

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

People hate negative tactics, but the fact is, as the 3 A.M. ad demonstrates, they can be very effective.

Impact in advertising today is 80 percent strategy, 20 percent copy. This makes it nearly impossible for good copy to compensate for weak strategy.

If anyone can crack the publicity nut and figure out how to not come across hammy and contrived, I'd love to talk to them.

Good advertising is a happy wedding of words and pictures, not a contest between them.

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.

Nobody can write a good 30-second commercial.

No, I don't think a 68-year-old copywriter . . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?

Great advertising triggers an emotion in you. It has purpose. It touches a nerve, and that provokes a reaction.

A good advertisement is one which sells the product without drawing attention to itself.

Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

Writing good ads is easy when you have something to say.

I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product.

Advertising works most effectively when it's in line with what people are already trying to do.

If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.

There's nothing that sells stuff like television. Nothing.

You can throw - and we've seen plenty of these kinds of companies - millions of dollars in advertising for a website or a service, and in the end if it's not useful no one's going to use it.

If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

It has become a certainty now that if you will only advertise sufficiently you may make a fortune by selling anything.