Negative Ads Quotes
Samuel Langhorne Clemens, 1835-1910. This is why politicians fear ridicule worse than any other form of attack. If it is funny enough, the message sticks and is constantly remembered and repeated even if it is clearly exaggerated or untrue. Ridicule is however, very difficult to do well. Done poorly, it can backfire and appear mean-spirited and craven.
The ad, created by Tony Schwartz, only ran once, on September 7, 1964. It was so dramatic that News and other media replayed it and discussed it up until the election. LBJ’s opponent Barry Goldwater was a military hawk in the midst of the Cold war where nuclear war was everyone’s greatest fear. The Daisy ad was crystal clear and made overt what many Americans concern was about Goldwater. Johnson won in a landslide. See {586351} for the kinds of views that made Goldwater so vulnerable.
Describing his tactics in running for the Republican presidential nomination in 1988:. His opponent didn't make the same mistake. George W. Bush won.
He was one of the very few American politicians who could truthfully make that statement.