Lester Wunderman Quotes

I'm a pitchman, my business comes from the pitch, nothing else.

Facebook has stitched together your social graph. The idea of an interest graph is to bring together everyone that has shared interests. If I can isolate the people who are into mountain biking in Marin, in one place, the ability to put ads against that is really high.

Business today consists in persuading crowds.

Promise, large promise, is the soul of an advertisement.

We are pushing hard to find quality advertising clients.

Marketing is designed to bring people into something.

Salesmen always need something to sell.

I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.

'Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data to identify the likely gender of a visitor to their websites.

Everybody has a product to sell—no matter whether you’re an employee, a founder, or an investor. It’s true even if your company consists of just you and your computer. Look around. If you don’t see any salespeople, you’re the salesperson.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

In advertising, sex sells. But only if you're selling sex.

My readers and my audiences have turned into my followers. They are more than interested in what I have to say in the subjects of sales, loyalty, attitude, networking, business social media, and becoming a trusted advisor.

One of the things that we hope to do with 'Pitchmen' is to give people an appreciation of what we do.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

Advertising is the life of trade.

I'm in the business where you get the business all the time.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

All businesses need images to sell their products and services.

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

Advertising is what you do when you can't go see somebody. That's all it is.

An enormous amount of direct advertising from pharmaceutical companies are offering a kind of instantaneous solution to problems.

People don't understand the logistics of advertising.

People complain when ads aren't relevant, and they complain when ads are too relevant.

Through our effective campaign-management strategies, we're seizing opportunities to capture additional insights on customer behaviors, allowing us to reach and communicate with them more effectively.