Targeted Marketing Quotes

I think daily deals are a good idea. Any ad people view as content is a good ad, and that's true for daily-deal ads too.

We determine whether a book is for boys or girls long before the reader gets a chance to decide: we package them with soldiers and ballet slippers on their covers, war machines and glittering gowns.

I worry a lot about people using games just for marketing, to get people to buy more stuff, which I think would be the worst possible use.

America Online, of course, is a master of the hard sell, from stuffing mailboxes with free trial offers to forcing subscribers to click through ads before they can get their e-mail.

In my opinion FOX is known for being a network that just advertises, and that's pretty much how they get their viewers.

Every new startup business creates new opportunities. It doesn't matter whether you have a new app for college students or a home medical device for senior citizens; there are other multibillion noncompetitive corporations that are spending millions of dollars trying to market their goods and services to your same audience.

I worked at Military Media, an advertising agency for military-base newspapers. Don't ask, I won't tell.

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

Targeted marketing has existed for as long as there's been marketing.

Social media has given companies access to unprecedented amounts of information on client behavior and preferences - so-called Big Data. But making sense of it all and turning it into actionable policy has been elusive.

We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique.

We decided a number of years ago we could do a better job at diversity. It was going to be one of the growth areas available to us. There are a variety of initiatives to create more awareness with African-Americans and Hispanics and anyone else.

At URBN, we see ourselves as customer specialists, a collection of brands, each one specializing in one particular customer group, a particular lifestyle or a life stage. We offer her things she wants in environments that inspire her. We talk to her and listen to her ideas and opinions.

Children are being adultified because our economy is depending on them to make purchasing decisions. So they're essentially the victims of a marketing and capitalist machine gone awry.

You go on Facebook, you buy social advertising. And you can very cost-effectively target people who are in the market for your product from all over the world.

We knew we were making records for a certain demographic. We didn't look outside of that.

I found that when I was putting my own music out, with my Twitter feed as the pure marketing budget, I'm preaching to the choir.

Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.

One thing we seem to be missing is that just as we no longer search for the news, the news finds us today (e.g. this article found me) we will no longer search for products and services, rather we will look to our social graph to what products and services they like and don't like.

With this emergence of big data and social mobility, you will, in fact, see the death of 'average,' Instead, you will see the era of you.

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

The marketing department uses many advanced techniques to match products and buyers in a way that mximizes profits. For example, they give away keychains.

Everyone should acknowledge a simple truth: The heart and soul of today's Internet economy is the collection of data, mainly for use in targeted advertising.

The liberation children experience when they discover the Internet is quickly counteracted by the lure of e-commerce web sites, which are customized to each individual user's psychological profile in order to maximize their effectiveness.

While commercials interrupt consumers' enjoyment of a TV program, social media allows video to enter the conversation between friends in a non-intrusive way with an opt-in choice.