Segmentation Quotes

Pick the target, freeze it, personalize it, and polarize it.

In terms of segments, I think we've done 1,200.

I believe now we're in such a niche-land in media that you have to super-serve your niche rather than try to be everything to everyone, because if you do that, instead of making your group care, nobody cares.

There may be said to be two classes of people in the world; those who constantly divide the people of the world into two classes and those who do not.

You should pay special attention to … businessmen and moderately wealthy citizens. Get to know the leading members of these groups which should not be difficult as they are not great in number.

In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.

We get caught in our little silos and end up working against ourselves. And I think social media culture really encourages that, because you're really just shouting into a void hoping someone picks up on what you're saying.

Targeted marketing has existed for as long as there's been marketing.

I like to peel oranges.

The world is looking more and more segmented, the difference between people is becoming greater.

Facebook is looking to help you distribute content to who you want to distribute to. Facebook gets a lot better if you put each of your friends into either your 'close friend' or 'acquaintance' list.

Market type influences everything a company does. Strategy and tactics for one market type seldom work for another.

Common mission trap for companies: trying to be all things to all people at all times.

Divide each difficulty at hand into as many pieces as possible and as could be required to better solve them.

You must diligently cultivate relationships with … men of privilege. Both you and your supporters should work to convince them that you have always been a traditionalist. Never let them think that you are a populist.

Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.

We've found that the more niche you are, the better off you are.

Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.

At the end of the day if you want to effectively market to a target group, you're not going to appeal to everybody. Those companies that try and cater to everybody, end up making everybody not care.

I have what you might call the South Pole and the North Pole. I have my team and my work, which I do on one side, and I have my family and my home on the other side. Both have nothing really to do with each other.

You cannot mean everything to all segments of the markets. You cannot have a brand straddling too many meanings.

I love taxonomies, categories, ways of dividing people into groups.

In systemic searches for embryonic lethal mutants of Drosophila melanogaster we have identified 15 loci which when mutated alter the segmental patterns of the larva. These loci probably represent the majority of such genes in Drosophila. The phenotypes of the mutant embryos indicate that the process of segmentation involves at least three levels of spatial organization: the entire egg as developmental unit, a repeat unit with the length of two segments, and the individual segment.

Everyone is on the internet but they're not all talking with each other. There are groups upon groups out there, but they don't talk to one another. So while the internet brings everyone into a shared space, it does not necessarily bring them together.

The Mesh is about creating and managing what's perishable. It provides businesses with the ability to reach an audience of one, at a precise time.