If you don't have a competitive advantage, don't compete.
What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.
I like that I'm an engineer - it sets me apart from a lot of other artists.
Pick the target, freeze it, personalize it, and polarize it.
If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... you're always going to buy the trusted brand unless there's a big difference.
The things that make me different are the things that make me.
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something that the general public appreciates.
By definition, risk-takers often fail. So do morons. In practice it's difficult to sort them out.
We identify in our exerience a differentiation between what we do and what happens to us.
Well, the most important thing about Islam is that we have to differentiate between two kinds of Islam. The first one is the institution of Islam... second, the culture of Islam.
When you feel that the way you interpret the world is fairly idiosyncratic, you can feel somewhat ostracized and lonely.
I think that all my albums are different enough where I don't feel like I did this the last time.
If you are a new, upcoming designer, you've got to think of new, cool ways to make the industry look at you. Don't just get stuck in a rut, show your clothes, and be like, 'You should like this.'
Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success of 'Grand Theft Auto 3' and think that maybe if we create games for older audiences will see a similar success.
I don't wanna be like everybody else, I don't wanna rap like everybody else.
Everyone always gets a little irritated by imitators, but mostly I'm flattered. What if you never did anything anyone wanted to copy?
I'm trying to do what Eddie Murphy did for his generation. You have to show people, 'I'm different. I'm not just a comedian.' I'm trying to become a rock star.
America has believed that in differentiation, not uniformity, lies the path of progress.
All happy companies are different: each one earns a monopoly by solving a unique problem. All failed companies are the same: they failed to escape competition.
One man's observation is another man's closed book or flight of fancy.
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
When you are an actor, you bring a tool in your craft but you are not that person.
In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
It is our task to inquire into the causes that have brought about the observed differentiation, and to investigate the sequence of events that have led to the establishment of the multifarious forms of human life.
