Brand Culture Quotes

What’s the best way to build a brand for the long term? In a word: culture.

Xanarchy is like one big family... It's a brand; it's a lifestyle.

Brand inside is more important than brand outside for sustained success.

We are no doubt in the Great Age of the Brand.

When you come into a house like Saint Laurent, or Chanel, or Lanvin, and you go into a place that existed before you were born and will exist after you die, it takes some time to get in, to get to people, and to get the energy of the place.

Brand is much more than a name or a logo. Brand is everything and everything is brand

We don't want people to think of Supreme as this hard-to-get, exclusive brand. We're a brand of the people.

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

People hire me to create some kind of archetype or some culture type, or something. I guess they accept whatever I come up with.

Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

Loewe should be a cultural brand.

I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch.

China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.

Despite different cultures, middle-class youth all over the world seem to live their lives as if in a parallel universe. They get up in the morning, put on their Levi's and Nikes, grab their caps and backpacks, and Sony personal CD players and head for school.

Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

I don’t do meetings. At Chanel, there are no meetings. At Chanel, we do what we want, whenever we want and it works. And Fendi is the same.

Beyond brand, culture can help drive your product itself by creating the conditions for the idea generation that is and will continue to be the lifeblood of any company.

Once you have something so deeply infused in your culture and your brand, it would be very difficult to reverse that inertia if you wanted to.

We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.

If you look at the brands that I like, there are brands I like because of the clothes; then, there are brands I like because of their attitude and mentality.

The Trump family's business model is part of a broader shift in corporate structure that has taken place within many brand-based multinationals, one with transformative impacts on culture and the job market, trends that I wrote about in my first book, 'No Logo: Taking Aim at the Brand Bullies'.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.

Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.'

The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.