There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.
Among the reasons for this was the fact that the U.S.A. is one mass market. It is only when you have a mass market that large-scale manufacturing which involves very substantial expenditures can be justified.
That's just the way the world's going - everything has to be so instantly commercial that it kills anything that's a little bit underground instantly.
You always want your movies to reach the widest audience possible.
You can't create a mass market if you don't have a common standard.
The newspaper industry was built on the penny dreadfuls.
The rule in the art world is: you cater to the masses or you kowtow to the elite; you can't have both.
I want to make something commercial that people can pick up on.
Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It does something that people really want to do. People want to share it. It's an emotional thing that goes beyond the price point. It has emotional power. You are connected to it.
It's like, on my solo stuff, every single person who buys the record, gets it. On the other stuff, the masses... when you have a hit on the radio, not everyone's going to get it. They are going to buy it for the hit.
When I first went to Kmart, I was so excited that I could bring my kind of taste to the masses. They didn't have 100 percent cotton sheets at mass market in 1987. We made those in yellow and pink and pale blue.
The Situation has mass appeal.
If you sell to the rich, you will become poor. If you sell to the poor, you can become rich. It is easier to get one peso from a million poor people than to get one million from one rich person.
Vietnamese food has probably been saved from the mass market because most people never master the sauces and condiments that must be added to the food, at the table, for its glories to become apparent. It's too much trouble, and a lot of people don't like asking for help, especially if the interaction involves some linguistic awkwardness.
Once the Third World has become a mass market for the goods, products, and processes which are designed by the rich for themselves, the discrepancy between demand for these Western artifacts and the supply will increase indefinitely.
When you think of H&M, you're thinking of something that's accessible to a broad range of people, perhaps far broader than most of these beautiful shows.
What's very important for me is that I want family audiences - all kinds of audiences - to watch my films, and the more people who watch the movies, the better. So I want to be part of popular cinema.
I think back to my time in children's television, back in the 1970s, and the amount of innovation that was going on then. Because the mass market wasn't focused on it, so you had a freedom to do amazing things, like 'Vision On,' and 'Tiswas.'
Mainstream success is important - that's probably anathema to an indie publication like Pitchfork, but it's what I believe having experienced it personally.
The concept of commercialism in the fashion and art world is looked down upon. You know, just to think, 'What amount of creativity does it take to make something that masses of people like?' And, 'How does creativity apply across the board?'
I really don't consider myself to be a conventional Hollywood star. I've never really been marketed by the big studios to do mass market box office films.
There is always a heavy demand for fresh mediocrity. In every generation the least cultivated taste has the largest appetite.
Popular culture is a contradiction in terms. If it's popular, it's not culture.
The general consumption of any commodity by the vulgar lessens, on the contrary, in many minds, the pleasure it would otherwise give. It brings down the individual, in this particular, to a level with the lowest
Poets will never be the highest-paid writers in the world. Instead, poetry will go on cutting a hand-made path through the mass-market insanity. For me, anyway, that path is the one that leads to the Chapel of the Grail.
