There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions.
That's just the way the world's going - everything has to be so instantly commercial that it kills anything that's a little bit underground instantly.
Among the reasons for this was the fact that the U.S.A. is one mass market. It is only when you have a mass market that large-scale manufacturing which involves very substantial expenditures can be justified.
You always want your movies to reach the widest audience possible.
You can't create a mass market if you don't have a common standard.
I want to make something commercial that people can pick up on.
The newspaper industry was built on the penny dreadfuls.
The rule in the art world is: you cater to the masses or you kowtow to the elite; you can't have both.
Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It does something that people really want to do. People want to share it. It's an emotional thing that goes beyond the price point. It has emotional power. You are connected to it.
When I first went to Kmart, I was so excited that I could bring my kind of taste to the masses. They didn't have 100 percent cotton sheets at mass market in 1987. We made those in yellow and pink and pale blue.
It's like, on my solo stuff, every single person who buys the record, gets it. On the other stuff, the masses... when you have a hit on the radio, not everyone's going to get it. They are going to buy it for the hit.
The Situation has mass appeal.
If you sell to the rich, you will become poor. If you sell to the poor, you can become rich. It is easier to get one peso from a million poor people than to get one million from one rich person.
I think back to my time in children's television, back in the 1970s, and the amount of innovation that was going on then. Because the mass market wasn't focused on it, so you had a freedom to do amazing things, like 'Vision On,' and 'Tiswas.'
Mainstream success is important - that's probably anathema to an indie publication like Pitchfork, but it's what I believe having experienced it personally.
Vietnamese food has probably been saved from the mass market because most people never master the sauces and condiments that must be added to the food, at the table, for its glories to become apparent. It's too much trouble, and a lot of people don't like asking for help, especially if the interaction involves some linguistic awkwardness.
Once the Third World has become a mass market for the goods, products, and processes which are designed by the rich for themselves, the discrepancy between demand for these Western artifacts and the supply will increase indefinitely.
When you think of H&M, you're thinking of something that's accessible to a broad range of people, perhaps far broader than most of these beautiful shows.
What's very important for me is that I want family audiences - all kinds of audiences - to watch my films, and the more people who watch the movies, the better. So I want to be part of popular cinema.
The concept of commercialism in the fashion and art world is looked down upon. You know, just to think, 'What amount of creativity does it take to make something that masses of people like?' And, 'How does creativity apply across the board?'
I really don't consider myself to be a conventional Hollywood star. I've never really been marketed by the big studios to do mass market box office films.
Poets will never be the highest-paid writers in the world. Instead, poetry will go on cutting a hand-made path through the mass-market insanity. For me, anyway, that path is the one that leads to the Chapel of the Grail.
There won't ever be a mass-market record industry again, and that's fine with me because that industry didn't operate for the benefit of the musicians or the audience, the only classes of people I care about.
I tend not to work with a specific person in mind. Art is a matter of statistics. It's not about individuals. It's about people.
I've decided something: Commercial things really do stink. As soon as it becomes commercial for a mass market it really stinks.
