BRIAN CHESKY

The American dream, what we were taught was, grow up, own a car, own a house. I think that dream's completely changing. We were taught to keep up with the Joneses. Now we're sharing with the Joneses.

The office is the laboratory and meeting your users is like going into the field. You can't just stay in the lab. And it's not just asking users what they want, it's about seeing what they're doing.

The stuff that matters in life is no longer stuff. It's other people. It's relationships. It's experience.

I think the next big thing in music, and it's kind of because I come from the tech industry, is actually, I think it's the platform... Spotify is incredibly interesting. I think the platform is becoming the star.

I'm not saying the whole world will work this way, but with Airbnb, people are sleeping in other people's homes and other people's beds. So there's a level of trust necessary to participate that's different from an eBay or Facebook.

Whatever the press is talking about, they want to keep talking about it. So instead of asking yourself, 'How can I get them to start talking about me?', figure out a way to get yourself involved in what they're already talking about.

In June 2010, I moved out of my apartment and I have been mostly homeless ever since, off and on. I just live in Airbnb apartments and I check in every week in different homes in San Francisco.

When you start a company, it's more an art than a science because it's totally unknown. Instead of solving high-profile problems, try to solve something that's deeply personal to you. Ideally, if you're an ordinary person and you've just solved your problem, you might have solved the problem for millions of people.

If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.

Every day I would wake up and think, 'Today is another missed opportunity to do something important.' After enough days like this, you start feeling like you are getting old, even when you are relatively young. We are all natural entrepreneurs, and being manacled to a desk job is not for us.

Customers are willing to try new things, and if you can survive, you will have fewer competitors. It's like entering the eye of the storm. As long as you are strong enough to survive, you can end up in still water by yourself.

What I've been surprised by is not how different people are, but how similar they are. There are certain types of Airbnb people, and they are in every city in the world - it's just that in some cultures, there is more of a generational divide.

Build something 100 people love, not something 1 million people kind of like.

Culture is simply a shared way of doing something with passion.

People don't use Airbnb overtly to trust people more. They use it because they want to get a better sense of the culture and to save money. A by-product was that they live in someone else's shoes.

CEOs are often chief product officers. But for me to say I'm a chief product officer when my product is a community, I really should be thinking of myself as head of this community.

The culture is what creates the foundation for all future innovation. If you break the culture, you break the machine that creates your products.

The people with the passports, the people who travel more, tend to be the most understanding. And it's ironic that the people who travel the least have the strongest opinions about the people they've never met.

Culture is a thousand things, a thousand times. It's living the core values when you hire; when you write an email; when you are working on a project; when you are walking in the hall.

I think I've always been pretty shameless about seeking out people much smarter and much more experienced than me from the very beginning.

Airbnb is different from most brands. We're a community of individuals, and yet there's a consistency holding us together through the values we share. We have a common belief in belonging, but everyone's expression of it will naturally always be a little different.

When we started Airbnb, I had no idea about the people we would meet or the friendships I would make.

Never assume you can't do something. Push yourself to redefine the boundaries.

I think the key that makes Airbnb is the fact that we're a community, not just a series of commodities.

Travel is a new experience that can transport you out of your everyday routine to create memories with the ones you love.