JONATHAN ANDERSON

Buttons, for me, are very sculptural things, and they are so fascinating.

For me, doing an interview with someone is like having therapy.

During the 1990s, luxury became something exclusive and elitist. I think fashion got lost. It forgot about craft and culture.

Doing something with Uniqlo means you come up with a wardrobe which is universal and quirky.

What's so important with fashion imagery and with imagery in general is that it ultimately evokes an emotion.

I think ceramics are so amazing because they're incredibly educational - you can buy something made in the 14th century, and it looks like it was made yesterday. There's something to be learned there, and ceramics can tell you the history of the time because they're functional vessels, ultimately.

If you do generic things, you know, after a while, brands or designers become stagnated.

For me, fashion is exciting, and it should be exciting whether you get it wrong or right.

I could binge-eat cheese - I love any blue cheese. Make it strong; make it deadly.

Collaborations are incredibly important in design.

You always need a textural landscape. I think that's what fashion is about, and I think when you come to a brand and you're trying to re-instill its history, the history only comes through being personal.

One thing I think is great is that if you use social media really well - in a natural, personal way - you can kind of see what's missing. You can see when you're bored of something or of someone.

People get bored very quickly.

For me, menswear is an experimental ground to play with something. There is scope to be gained there - you can create a new normality.

Sunspel is about British craft and community - both of which are very important to me.

Real life is difficult - some people find that hard to process.

The minute you see that everything is going one way, you get the hell out.

I never set out to work on the concept of androgyny. For me, it was more about trying to find a wardrobe that would fundamentally appeal to both men and women: Trying to find the right shirt, the right jeans, the right trouser - but on different landscapes.

I think fashion shows are a full stop. You need a point where there's no return, and fashion shows create a 'That's it; that's the finishing line.'

Acting is about portraying something... that dedication or learning the script of it is really important in really getting to know a topic.

I wasn't very good at school and appalling at English.

I've always been massively aware of clothing.

When I do a fashion show, it's not done until it exits out of the door.

As a child growing up in Ireland, you would have to go to Dublin if you wanted to go to the luxury brands. And I remember my mother being too uncomfortable to go into some of those stores. I want to get rid of the barrier.

Everyone has something to learn from one another. When different disciplines meet, it creates this amazing unpredictability.