Brand Evolution Quotes

To restart a brand, you have to make people forget what it was.

More than anything, Play Cloths has taken risks in regards to the pieces of clothing that we're even creating. We started out as straight T-shirts. It was just T-shirts and a couple cool things. Now, it's leisure pants, it's all types of clothing. We're evolving even with fashion trends on a super high level.

Don't be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand.

I had always wanted to expand to beauty, but I knew I wanted to be able to translate my design aesthetic in an authentic way.

The risk of any great luxury brand that has its history in the past is that it can get dusty.

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

It's very important for a brand to have an identity through the years, but it's very important as well to evolve because times change so fast.

I think every brand in the world has gone through ups and downs.

It is going to be changed to straight P. Diddy. You could call me P. or Diddy, or P. Diddy. I just want something fresh, man.

Brands need to reinvent themselves from time to time to stay relevant.

Apple Music is a living, breathing brand.

I don't think Yahoo can be Facebook tomorrow, and don't think Yahoo wants to be Facebook.

Diesel is the only example of a casualwear or sportswear company that became a luxury brand.

I'm excited to be a part of the new direction the Barbie brand is headed, specifically how they are celebrating diversity in the line and encouraging kids to raise their voices.

Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition.

I'm taking the name The Situation and I'm... like, I don't know, I'm turning it into The Corporation or something.

We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content.

Hopefully 10 years from now people won't even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

A great brand is a story that never stops unfolding.

In the beginning it was just about the business - now it's about the brand.

Whenever you take over something that is popular and has a fanatical following that loves it, you're never going to please everyone. The trick is to have enough wherewithal to follow through with what you want to do with it and give it time to evolve.

People talk about the age and positioning of a brand, but hell, it's not about that. The global language is digital, and we need to speak the language.

All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top.

I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive.

When I got the name 'The Franchise,' the gimmick, and turned it into what it became, I put my heart and soul into that.