Brand Experience Quotes

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

I've never had the experience of 10 years at Unilever and five years at Coca Cola. But I'm not the marketing director who only wants 25 per cent a year on the revenues. In the old days, you sold something, and you would be happy. At Ajax, we thought we needed more from that than selling a seat and making five grand.

Coming to LA and working with brands connected with celebrity was a very different experience. I thought it was interesting to work with someone like Justin Timberlake and to work with the phenomenon of celebrity in the U.S., and also to take on the challenge of taking a celebrity brand and adding credibility to it.

Keeping customers is about the experience, and the employees control the culture and temperature of the business. Never forget that.

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

I think the only reason you visit an Apple store is because you wonder what life is like on another planet.

I think every brand in the world has gone through ups and downs.

Apple Music is a living, breathing brand.

Customers shouldn't just think of your business as a place to buy a product or use a service - it should be a fun place to be.

When I opened Chanel in London, they were happy. People would go, 'Oh, I just came in to see it. It's so beautiful.' And you leave with a positive attitude toward the brand. Now, you don't really get that online. You don't go, like, 'Wow.'

Brand is much more than a name or a logo. Brand is everything and everything is brand

Money is flowing out of traditional advertising into experiential, social, and sports.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

A great brand is a story that never stops unfolding.

I believe that all brands will become storytellers, editors and publishers, all stores will become magazines, and all media companies will become stores. There will be too many of all of them. The strongest ones, the ones who offer the best customer experience, will survive.

I have tremendous brand experience. What I do a lot for Disney is manage the great brands of this company, whether it's Disney, ESPN, ABC, Pixar, Marvel, 'Star Wars.' And I'm very engaged in technology and its impact on the consumer, either what experience you deliver for them or how to market and sell to them.

Brand is really the connection between you and your customersif you have a very strong culture, then the brand will come through.

I am honoured to be a part of H&M's designer collaborations. The work with their team is an exciting, fun process. They are very open to pushing boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.

It was always a plan that we were going to have a retail side with what were doing musically, like an Apple store or Nike Town. I wanted something where you can come get everything - 'Marathon' or 'All Money' or 'Crenshaw' - and make it like an experience. Especially with what Crenshaw and Slauson meant to my story.

Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.

Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

I've always been inspired by retail entertainment, whether Ralph Lauren or the Disney Store or Niketown.

Accenture Interactive is working with many of the world's leading brands to transform the customer experience.

When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.