You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.
The Apple mentality is really about creating focus, quality and a voice that people understand and can relate to.
I wouldn't use a song I didn't think was my brand or image.
Mastering the paradox of star brands is very difficult and rare - fortunately.
Great brands are meant to be great aggregators.
A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.
What I don't do is try to like become whoever I'm rapping with. The people who go get an LL album want to hear LL.
Figure out how to build a brand and stick by it so people know what to expect.
Brand inside is more important than brand outside for sustained success.
We don't want to just put logos on somebody's devices. It needs to feel like Nokia, what Nokia was known for.
Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.
My thing is related to who I am as a person. The clothes are an extension of me. The music is an extension of me. All my businesses are part of the culture, so I have to stay true to whatever I'm feeling at the time, whatever direction I'm heading in. And hopefully, everyone follows.
I don't think anything I've done with Adidas has been shifted. It's been part of the Pusha T brand, has for sure been organic and natural.
Authenticity in branding requires a step by step, measured methodology that doesn't veer from a brand's key identity.
What we try to do at Disney and through Disney character voices is really maintain the integrity of our classic characters at all costs. So Ariel needs to be me for every project, and if there are any other Ariels floating around out there, it's not necessarily Disney.
I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.
One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.
Stay true to your brand and true to your voice and audiences will respond to that authenticity with enthusiasm and passion.
I am crazy for good branding and really admire companies that get it right.
Our look and image never change dramatically from one season to the next, so we need an edge.
When a customer sits inside the car, then they have to have the feeling that it's an Audi - whether it's the leatherwork or the bodywork. All these things must be typically Audi.
It's easy to get wrapped up in the season-to-season business, but to have real longevity in this field, you've got to always maintain your point of view and what makes your brand unique. Your business is always going to have ups and downs, but there needs to be a certain consistency.
I always try to associate Johnny Mundo, John Morrison, or whatever my name is with high quality.
In terms of brands, I generally try to stick with EDITION Hotels or Soho House. That way, I know what I'm getting myself into. Plus, the lobbies and bath soaps smell the same - if you're into that kinda thing, which I am.
We feel a brand should be free.
