Brand Integrity Quotes

We can afford to lose money - even a lot of money. But we can't afford to lose reputation - even a shred of reputation.

As a small brand, we do it all. We don't need an investor. We would never go anywhere or do anything where we feel it would compromise what we do.

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

Making promises and keeping them is a great way to build a brand.

I love the TV show, and if you make a bad movie it means you've soiled it. Just like if we made an advert. We were offered so many times and I'd say, look, this is the good thing, and you can't compromise that, because then you compromise the integrity of the characters.

Every time I do a partnership with the corporation, it's usually - I mean, it is - reflective of me and they really want who I am. They want what I've established for my brand and the respect and quality that I've established.

I think it is very important to learn to say 'No.' I think it is sometimes important for brands or the creative director to learn to say, 'This might be on trend, but it is not right for us.'

That should be regarded as a loss, which is won at the expense of our reputation.

What we try to do at Disney and through Disney character voices is really maintain the integrity of our classic characters at all costs. So Ariel needs to be me for every project, and if there are any other Ariels floating around out there, it's not necessarily Disney.

We all know that the Disney brand is our most valuable asset. It is the sum total of our seventy-five years in business, of our reputation, of everything that we stand for.

I genuinely only want to work with people that I agree with on certain things. There were many sponsors I didn't want to work with because I didn't agree with their messages that they wanted to use me to convey.

The Pixar name means more than any other name. It's very important to us to keep that name at a high level.

We all agree that manufacturers have a right to ensure that fake goods are not marketed in their names and that their own goods are not marketed under fake names.

Whether it's an $11 flip-flop or a $2 key ring or a $2,000 dress, they're all done with integrity. They're all done with a design sense. As long as the creativity exists, then I don't think it's a sellout. A sellout is putting your name on any piece of crap and then expecting people to buy it because it's got your name on it.

No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.

I'm not going to change myself because I think it'll make somebody like me more. And in terms of being a business, I've found that when you're always in the people-pleasing mode, that's the easiest way to lose control of your brand's DNA. I want to sit across from someone who's authentically who they are, even if they're not my personal cup of tea. It's still more comforting than being across from someone who's making moves to please other people!

If you're putting your name on something, it's really important to be a part of it, or else people will just do whatever they want with it. And then it's not really you, and it won't be true.

After my first fashion week, there were so many brands approaching us, and we said 'No' 90 per cent of the time. We didn't care about making a lot of money - it seemed so short term. We've always wanted to create something bigger.

The keys to brand success are self-definition, transparency, authenticity and accountability.

Be true to your audience, or you will lose money.

Every day, you always have to be cognizant of your brand. I know it can cost you [future] money, but there are a lot of things more important than money that affect your brand.

If I were worried about my reputation, I wouldn't do anything with start-ups

I took on so many things and not everything was the right fit. If you do that, it can kill your brand. A partnership has to be real and authentic.

Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.

The Who is now a brand, not a band; but it is a brand that is upheld by its audience, not an industry or a cynical moneymaking machine.