Brand Authenticity Quotes

You should never turn your back on the market that gave you notoriety and be who you are and give you the numbers it gives you in the United States. I can't deny that the success I've had in the United States or the success that 'Pulling Strings' was due to my work in Latin America.

Millennials want brands with a story, something they can relate to. They want a personal brand they can put a face to.

I had always wanted to expand to beauty, but I knew I wanted to be able to translate my design aesthetic in an authentic way.

A brand that stands for what all brands stand for stands for nothing much.

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

You have to do things right to stay in business, and that's not easy, and that's a choice on a daily basis, the choices you make in how to run your business and how to have a point of differentiation and how to be true to your brand, how to offer something that people want and to offer something that you love.

Brand inside is more important than brand outside for sustained success.

We don't want to just put logos on somebody's devices. It needs to feel like Nokia, what Nokia was known for.

Every time I do a partnership with the corporation, it's usually - I mean, it is - reflective of me and they really want who I am. They want what I've established for my brand and the respect and quality that I've established.

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

I think social media, it in a way forces companies to be more authentic or more transparent because it gives a voice to the consumer and a reach to the consumer that they didn't have before.

We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're providing this rich environment around products that help consumers understand their benefit.

Rag & bone images always reflect the authenticity of the brand. Their images have character and tell a story.

I like a lot of independent brands - Melbourne's Kloke, Handsom and Neuw Denim, and Bassike in Sydney. It's easier to be proud of what you're wearing if you've met the people behind the brand and there's more of a personal story.

I think people love having a person behind a brand who lives it. The idea of storytelling is really important.

Authenticity in branding requires a step by step, measured methodology that doesn't veer from a brand's key identity.

I think what I love most about Oprah's brand that I would love to do with the Eva Longoria brand is she has purpose with her brand. Everything she does means something.

If the price is very cheap then it's almost certainly a fake.

Stay true to your brand and true to your voice and audiences will respond to that authenticity with enthusiasm and passion.

The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are loved by some and hated by others because they actually stand for something.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

The future belongs to brands that do more than pay lip-service to real dialogue and recognise that their customers want them to believe in something.

We all agree that manufacturers have a right to ensure that fake goods are not marketed in their names and that their own goods are not marketed under fake names.

Authenticy in marketing is telling a story people want to hear.

A personal brand is relevant to people who sell or create something relevant to who they are as a person. If you're not in that boat, which most people are not, personal branding makes no sense.