Brand Activism Quotes

I think what I love most about Oprah's brand that I would love to do with the Eva Longoria brand is she has purpose with her brand. Everything she does means something.

It is a truly powerful phenomenon when a brand makes a stand for what it believes in.

The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.

I like that Ben & Jerry's is willing to speak out about social and political issues that aren't always safe - but are the right thing to do.

It's so important to have a brand as big as UGG celebrating young LGBTQ-plus people and giving them a safe space to feel worthy and loved.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

The marketing business has been just about promoting things, but we don't believe that anymore. There has to be a societal component, too.

It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.

Instead of worrying about potential disruption, brands can be creative societal disruptors - because their consumers will be right there by their side as committed partners in a better life.

The increasingly progressive messages in marketing campaigns are clearly a mercenary attempt to entice millennials: they are trying to be 'woke.'