Brand Equity Quotes

Everything in our world is branded.

Build a lifestyle around your brand, and the audience will follow.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Most of the things I do brand wise are both missionary and mercenary in their position, and that's really important to me; that's one of the first things I look at when I say, 'does it make sense to do a deal?'

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Our goal is to make General Motors the most valuable automotive company. Clearly, that is having sustainable profitability and driving great returns for our shareholders.

Channel brand is so key.

When I took over Louis Vuitton, everyone said, 'It's already so big - what more can you do?' And since then, we've multiplied that success tenfold.

I liked the fact DAKS was an unknown quantity. It's more like Gucci before Tom Ford got there. There's a lot you can do.

The strength of brand loyalty begins with how your product makes people feel.

There's a brand, Mr. Bubble, that is sometimes called other things, like Mickey Mouse or other names. That's the stuff I use.

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.

And I'm not an actress. I don't think I am an actress. I think I've created a brand and a business.

I've never had the experience of 10 years at Unilever and five years at Coca Cola. But I'm not the marketing director who only wants 25 per cent a year on the revenues. In the old days, you sold something, and you would be happy. At Ajax, we thought we needed more from that than selling a seat and making five grand.

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

Kmart appreciates and supports exclusive brands.

It is a business. I know we, as athletes and owners and people involved with the NBA, never want to say that it's a business and things like that. It is a business.

You know what, every decision I make is in the best interest of my brand.

Mastering the paradox of star brands is very difficult and rare - fortunately.

AOL, I think, represented an opportunity for a few things. One is I'm a big believer in the AOL brand, and I think AOL as a brand has touched hundreds of millions of people around the world. Reigniting that brand is a very exciting challenge and a big opportunity.

Great brands are meant to be great aggregators.

As of myself, I work with Heineken, who is a huge sponsor that enables us to get inside a kind of market that would be very hard to get into without its help.

We're in the '100 percent return' business. This is driving millions of new customers into brands; most of our customers are wearing brands they've never tried before.

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.