Bozoma Saint John Quotes

I take my brand very seriously.

It's important for me to create a brand because branding allows me to create a lifestyle that goes beyond track & field. It also lets my fans and followers get a better picture of who I am as a person, my interests and my passions.

You know what, every decision I make is in the best interest of my brand.

From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show.

People like to be able to identify a brand, and I don't really have one.

I knew exactly what I wanted to do. I wanted to build some kind of lifestyle brand that was preppy and cool.

I do find it a bit disconcerting when your name becomes a brand.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

My name has become a brand - it could be make-up, clothing, perfume.

When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

We don't use the trademark to market anything. It's our identity.

Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

I do think brands are like people.

Build a lifestyle around your brand, and the audience will follow.

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Study the public behavior of top stars and you can detect a keen attentiveness to brand value.

It's the power of the brand. We've never formally advertised.

To me, a 'brand' sounds evil.

The most dangerous thing for a branded product is low interest.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

I'm a little bit allergic to the whole brand thing to be honest but maybe it's just happening around me and I'm not really aware of it.