Celebrity Branding Quotes

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.

Coming to LA and working with brands connected with celebrity was a very different experience. I thought it was interesting to work with someone like Justin Timberlake and to work with the phenomenon of celebrity in the U.S., and also to take on the challenge of taking a celebrity brand and adding credibility to it.

I was probably the first footballer ever to have a pop-star profile, and my agent was right when he said we could put my name on stair rods and sell them to people in bungalows.

I had it just Lil Nas at first because every rapper has a 'lil' in front of his name, and that's funny to me. But then I got stuck with it because I already built a fan base at that point.

Selling scent is a key job for celebrities. At any one time, there'll be hundreds of them at it, going on the world's talk shows, doing photo-shoots, providing employment for thousands. Celebrities are instant brands.

When it comes to other celebrity brands, I think a lot of people do a great job, but it can't be all about them. Everybody doesn't want to just look like the celebrity, because they can't. They just want one element of that style.

A platform is the base from which something big happens. In our case, we're an entertainment platform in the sense that there are people signing up like MTV, Burberry, folks like Taylor Swift and Justin Bieber. And why? Because it's their channel to control their entertainment to their fans.

I wished that I could have been down there because Paul actually wanted me to do the tour with him, but then he realized that it just wouldn't be right. It wouldn't be a solo tour anymore. It would look like just half of KISS.

Now apparently I'm told that every celebrity is expected to honour the details of their private life with a press conference, a fragrance and a prime-time reality show.

I do everything for my fans. I do my clothing line, my fragrance, my TV show, my music everything is based on them

I learned how to take other people's mechanisms of promoting their stuff through me as opposed to promoting my own stuff, as far as getting Snoop DeVilles, SnoopDeGrills, Snoop Doggy Dogg biscuits, Snoop Dogg record label, Snoop Dogg bubble gum, Snoop Youth Football League.

You can't tell me the success of Kevin Bacon isn't somehow tied to his name. You're not going out to see a Kevin Hot-Dog movie.

People don't want their actors acting like musicians.

Once you're put out there in the public eye, people feel a certain ownership over you.

Why is Kris Jenner a powerhouse? Because some part of us confuses fame and infamy, too. If she really bothered us half as much as we claim she does, we'd look away and stop feeding her empire.

I knew 'Bad Girls' attracts a younger audience, and it's vital to get oneself known to that audience because, unless they watch me in re-runs on 'U.K. Gold,' they won't know me from a hole in the ground.

Celebrity is hawking make-up, cars, everything; it's shifted.

I'm brandin', I aint talking bout Presley. I keep a sniper, I aint talking bout Wesley.

I have a problem with the blatant celebrity exhibitionism that happens in this business and being sold purely as a brand.

I just kind of wanted to do something where you don't just see 'Kardashian' everywhere.

The Beckhams are really inspiring and have very elegantly risen to being the most powerful brand in the country. I'm sure a lot of couples look at that and say, 'Wow.'

Hollywood sold its stars on good looks and personality buildups. We weren't really actresses in a true sense, we were just big names - the products of a good publicity department.

A lot of brands, you can't touch them. When you're dealing with Snoop Dogg, he brings you closer to the brand and it feels like it's a part of you.

Ant and Dec seemed a natural name for us - it was just how people referred to us, cos we were always together. I've never resented the fact that his name comes first.

When I meet celebrities, I have to know what they are like and only then can I design. The clothes have to fit their personality.