Brand Perception Quotes

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Your brand is what people say about you when you're not in the room

The kind of roles which you get, people identify with your roles, and it then leads to the kind of brands you get.

A brand is simply trust.

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

Your culture is your brand.

Your brand is formed primarily, not by what your company says about itself, but what the company does.

Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.

I've been getting some bad publicity - but you got to expect that.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

A brand that stands for what all brands stand for stands for nothing much.

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.'

I couldn't have cared less about Gucci when I first went there - but soon after I arrived, I cared a lot.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

One night, I was chatting with a group of 16-year-old girls over a few drinks about a name for the record store ... A bunch of ideas were bounced around, then, as we were all new to business, someone suggested Virgin. It smacked of new and fresh and at the time the word was still slightly risqué, so, thinking it would be an attention-grabber, we went with it.

Ralph Lauren was borin' before I wore him.

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

The outside perception and inside perception of Microsoft are so different. The view of Microsoft inside Microsoft is always kind of an underdog thing.

Your brand is the single most important investment you can make in your business

Customers must recognize that you stand for something.

The brand is just a lagging indicator of a company's culture.

Brand inside is more important than brand outside for sustained success.