Steve Forbes Quotes

In the beginning it was just about the business - now it's about the brand.

Possessing a powerful worldwide brand is essential for sustained success.

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

Channel brand is so key.

Brands are about editing.

Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.

You know what, every decision I make is in the best interest of my brand.

Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.

We are now focused on the brand, not the channel.

A brand that stands for what all brands stand for stands for nothing much.

There is just no way any management with any intelligence and foresight cannot recognize the value of a corporate image. It is the best, single marketable investment that a company can make.

'Branding' has taken on too much of a role as a specialized craft performed by voodoo artists.

A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

Every day, you always have to be cognizant of your brand. I know it can cost you [future] money, but there are a lot of things more important than money that affect your brand.

Brand inside is more important than brand outside for sustained success.

It's important to keep up the idea of the brand, even beyond sales.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are loved by some and hated by others because they actually stand for something.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.