Brand Management Quotes

Everything in our world is branded.

Apple is very, very good at almost everything it does, and that includes corporate communications.

There are so many things that I still want to do. My foundation, growing my brand . . . the list is endless. I'm honestly busier now than I was when I was swimming. It's kind of weird, but I feel like more of an adult because I have to do stuff every day. Whether it's checking emails or making phone calls or doing this and that, it's fun for me. It's the start of a new chapter. At times, it is frustrating, but I know it's not going to be easy to accomplish the goals that I want.

Models now need to promote themselves, think like businesswomen and diversify their careers by doing other things. Chances are very slim that a mere model will become a household name today.

I interned with Marc Jacobs in college, then worked at J. Crew. I learned a lot about how to fit clothes and what kinds of things sell and why.

Celebrities have been using MySpace since the site's launch and it's a natural extension for us to now offer them an aggregated channel where they can be in control of their own image.

I have observed that people make strategic plans for brands, businesses, and companies, but they are not always strategic about themselves.

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

You know what, every decision I make is in the best interest of my brand.

Always try to turn a marketing disaster into a marketing opportunity.

Mastering the paradox of star brands is very difficult and rare - fortunately.

Ford had a number of different strategies over the years that they thought obviously made sense at the time, just like all the different brands, and also the regional operations.

When I'm dealing with Britney Spears and Katy Perry, these massive brands, like, really, very Coca-Cola, you know what I mean? There are certain kinds of standards. There are risks you can take, and there's risks that you don't. And I think I'm interested in taking a little more risk in my own music.

Honestly, I'm just consumed by the work. Everyday, I'm trying to come up with new stuff and do new things. I don't take time off. I'm always recording and working on my brand beyond just the music.

Whether you were talking about Pillsbury, Burger King, Godfather's, the National Restaurant Association, in each one of those situations, I had a daunting problem that I had to solve. And I used the same business principles to approach the problem and, more importantly, solve the problem in every one of the situations.

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

I'd love to build a brand, a legacy.

Disney is just Disney. It's a company that's very good at what it does - controlling and promoting an image - until something happens that it can't control or cover up.

When you have a home and create a brand people believe in and want to support, it makes it easier for you to control merchandise and sell it.

I'd want to start being a creative director of a specific line, like Adidas, for example. If they called me up to collaborate on something, I would do it.

Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.

I'm 100 per cent involved in everything that happens with my name, and I think if you're not, then there's something wrong.

I am extremely involved in the design process of both my brands, Winter Kate and House of Harlow 1960.

In my role as executive vice president of development and acquisitions for the Trump Organization and founder and CEO of my own lifestyle brand, I've had a lot of practice negotiating.