Everything in our world is branded.
Channel brand is so key.
When I release something, I'm like, "OK, I want it to be the best." When I release my fragrance, I want it to be the number one fragrance. I don't want it to be like, "Oh yeah, you got ninth on the rankings."
If you want to promote anything, all the work that you put into it is basically promoting the idea of it so that people will go for it. And if they don't go for it, you can't institute it. You can't do it.
Brands are the solution, not the problem. Brands are how you sort out the cesspool.
You know what, every decision I make is in the best interest of my brand.
Mahindra's brand strategy is about niches across areas of mobility.
Great marketing cannot sell a pedestrian product very well.
A brand that stands for what all brands stand for stands for nothing much.
What I think is that Fox has done a very smart job of carving out their place.
I'm a marketeer, and I thought the message discipline in the Leave campaign was extraordinary.
Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.
Figure out how to build a brand and stick by it so people know what to expect.
When I arrived in Ford, a decision was made to sell many marquee brands. This was because 85 per cent of the sales were from Ford and Lincoln brands. We were clear that for the company's strong future, we needed to focus on the Ford brands.
Your brand is the single most important investment you can make in your business
In the early 19th century, they tried selling soap as healthy. No one bought it. They tried selling it as sexy, and everyone bought it.
Business has only two basic functions - marketing and innovation.
Everybody has a product to sell—no matter whether you’re an employee, a founder, or an investor. It’s true even if your company consists of just you and your computer. Look around. If you don’t see any salespeople, you’re the salesperson.
It helps to look at branding as a challenge that entrepreneurs spend years perfecting.
I learnt the hard way about positioning in business, about catering to the right segments.
Our success is a direct result of knowing how to market a brand and having the right people representing the brand.
Brand inside is more important than brand outside for sustained success.
Launching and seeding awareness of a new tagline is a major financial undertaking. You'd have to be very sure that you needed to do that.
Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.
I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.
