Brand Development Quotes

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

I did have a deal for a little while a cigar company that never really materialized that much, except that I ended up with 100 boxes of my own cigars with my signature on them. Which is great, they are wonderful cigars but they never really fulfilled out so now I'm out of it. I can sign up with somebody else or go pick a blend or whatever. I probably will, there is no sense in not doing it.

Honestly, I'm just consumed by the work. Everyday, I'm trying to come up with new stuff and do new things. I don't take time off. I'm always recording and working on my brand beyond just the music.

I am extremely involved in the design process of both my brands, Winter Kate and House of Harlow 1960.

Your brand is the single most important investment you can make in your business

I majored in fashion design in school, and I have always wanted to design my own line of clothing, jewelry, and stuff like that; so this was just a step for me in that direction.

I'm no longer an artist, I'm a business partner.

Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition.

I myself am a builder and get totally excited about building Yahoo! as a brand and building it into a bigger and better company. That's what I intend to do.

Even in the days of early YouTube, we always focused on narratives, and we always focused on franchises. We didn't do a lot of vlogging and stuff like that.

As long as they want me modeling, I'll be here. But I hope to maybe have a cooking show one day or host a talk show when I'm older and have a developed brand. That would be really fun.

I do a lot of collaborations and productions, whether it's Switch or Steve Aoki or No ID or Will Smith or No Doubt - I always like to collaborate and be a quality control person for the people 'cause I have my own taste in music and bring that to other peoples' brands and help them learn a little bit.

When you're a young talent, and you want to launch your brand, you always have tons of questions: Where should I produce? Should I launch a second line? Should I do shoes, accessories? If you have someone who can coach you and give you advice and help you find the right supplier, it's a big help.

A great brand is a story that never stops unfolding.

When I first started my own brand, when I needed an icon, I had no other icon but myself. I had to create that.

Cross platform, we have opportunity across all our businesses to not only take the most well-known and high-profile brands and bring them to life with the guidance of people who know them well, but to incubate new ones.

Visionary CEOs are product- and business-model-centric and extremely customer focused.

If you mentioned Hanna-Barbera to people, they said, 'Oh yeah, Flintstone, Yogi, Scooby-Doo, Jetsons,' and that was pretty much it. We have characters with very high recognition factors and great films, but no organized plans for really making the most of them and increasing their value.

A good designer will actually design the company.

Several nutrition companies have approached me over the years to endorse a number of different products. Some worked; some didn't - so I decided to create my own brand.

One of the reasons why I signed up with Roc Nation was because of their ability to not just have a vision of doing things but the actual ability and resources to carry that vision out.

All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top.

It's so hard to make noise coming from a small town that by the time you start branding yourself, you've grown in a certain way.

I actually started making tank tops under the name Kitty Moon many, many years ago, but I just didn't have the time to fully devote to it. Now that we don't go on the road as much, I have a better ability to focus on a line; that's why I started Total Skull.

I would love to have my own fashion line because I love sketching.