Joshua Ferris Quotes


Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.


Citations

Ferris, Joshua. Interview. The Verge, Vox Media, 2014.

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Joshua Ferris
Joshua Ferris
  • Born: November 8, 1974
  • Nationality: American
  • Profession: Novelist

Joshua Ferris (born 1974) is an American author best known for his debut 2007 novel Then We Came to the End. The book is a comedy about the American workplace, told in the first-person plural. It takes place in a fictitious Chicago ad agency that is experiencing a downturn at the end of the '90s Internet boom.