Chris Kirkpatrick Quotes

My thing is related to who I am as a person. The clothes are an extension of me. The music is an extension of me. All my businesses are part of the culture, so I have to stay true to whatever I'm feeling at the time, whatever direction I'm heading in. And hopefully, everyone follows.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

The minute you can be predicted, as a brand, you've got a problem.

It's the power of the brand. We've never formally advertised.

What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.

The keys to brand success are self-definition, transparency, authenticity and accountability.

Don't write your books for people who won't like them. Give yourself wholly to the kind of book you want to write, and don't try to please readers who like something different.

Books are not brands. Some people are very willing to see themselves as a brand, but you can't be a certain type of writer to a certain type of person all the time. It will kill you.

It is important for me that I represent a brand that reflects my personality.

You know, we have our own audience, and it's not like - they just know we're not going to do certain things.

Write for yourself. That's it. And write every day.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

Brands are born, not created.

When you have premium brands, you have to have the right balance of communicating all of your values.

The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.

Well, that's the secret of commerciality, a simple style and you stick with it.

When I was shopping around trying to get signed, I made it a point to say, 'This is who I am.' I dress the way I normally dress, and I just wanted to find a label that would accept me for that.

Brand loyalty starts in the cradle and ends in the grave, as I wrote in my first book, 'Branded: The Buying and Selling of Teenagers.'

Brands are about editing.

We feel a brand should be free.

For me, I'm not trying to be the flavor for everybody. But I'm just proud when people I respect or people that I want to be my fans are my fans.

People in the beauty community don't like copycats, so I think it's important to stay true to who you are and people will stay your customer.

At the end of the day if you want to effectively market to a target group, you're not going to appeal to everybody. Those companies that try and cater to everybody, end up making everybody not care.

You cannot mean everything to all segments of the markets. You cannot have a brand straddling too many meanings.