Jonathan Potter Quotes

The PC is successful because we're all benefiting from the competition with each other. If Twitter comes along, our games benefit. If Nvidia makes better graphics technology, all the games are going to shine. If we come out with a better game, people are going to buy more PCs.

Fans will come if you have a good product.

I think there is a niche for every market.

One of the most horrible wastes of capital you see is the duplication of the effort by the car manufacturers to do things that appear to be different from the other guy.

If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... you're always going to buy the trusted brand unless there's a big difference.

We've got a great value proposition against Chromebooks, we are not ceding the market to anyone.

Competition can never be eliminated from this industry. There is nothing wrong with it. It keeps you on your toes, making you work harder.

A company's best advantage should be a quality product offered at the right price. That fair competition is what drives innovation.

A market is never saturated with a good product, but it is very quickly saturated with a bad one.

The way companies hang on to their marketshare is by being scared.

What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.

I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium.

People buy products if they're better.

We got to know the competition very well. In the '50s popcorn made a big growth in sales. Our main push was to produce the best quality and sell in quality retail outlets.

When you improve your product so it does the customer's job better, then you gain market share.

The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.

When you start losing market share, it's really tough to gain it back; you need the product portfolio and presence in many markets.

Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's.

I learnt the hard way about positioning in business, about catering to the right segments.

I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?

Competition is good because we need to educate customers, and Ozon.ru itself will not be able to do it.

People's interest is in the product, not in its authorship.

Apple and Samsung are selling in such high volumes, and they're vertically integrated more and more, that it's very, very hard for anyone to compete against Apple and Samsung in the high-volume part of the smartphone or tablet market.

The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable.

A lot of it had to do with when it's released and what's out in the marketplace, what's its competition.