I didn't mind spending 40 lakh on the promo of 'Jaane E Mann,' because big things need big money. A quality product has to be marketed well.
Ultimately, my belief is that the best marketing is creating a product that people are excited to talk about. Period.
I always want people to realise that whatever I do is a quality product. And that's what's really important to me.
It's our job to put a good product out there, and fans will come. If they see a good product, a good style, fans will come.
Fans will come if you have a good product.
When the product is right, you don't have to be a great marketer.
We're going to create a portable handheld environment, and you should expect the same things you've always expected from Playstation - a great quality product, versatility, great value to the consumer.
If I give you a good wine, you will see how it tastes and after you ask where it comes from.
To get people to pay for something that you built, it has to be of service. It has to make somebody's life better.
At Sterling, we're not looking to become a dominating factor in the market. We're looking for an area to carve out for ourselves. We want to become another BMW.
There's no great mystery to satisfying your customers. Build them a quality product and treat them with respect. It's that simple.
A company's best advantage should be a quality product offered at the right price. That fair competition is what drives innovation.
This is the great thing about my friends over at Lucasfilm: They are so committed to the highest quality product that they allow their DPs to come on well in advance of the shoot.
Someone putting down $25 of his or her hard-earned money to buy my product, then doing it again because they felt the payoff was worth it. That's as good as it gets for an author.
I think of fashion as an art form as well as an industrial product - and something that has to be sold well and has to be of high quality.
If you have a good product. You don't need to advertise. You've done drugs? Did you ever see them advertised?
You could say that I am the Estee Lauder woman. I'm a working mother; time is valuable to me. I want a good product; I want quality.
If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.
I can't force the direction that it's going to go without actually taking the time to make sure it's a great, great quality product. Whether that's for apparel, or whatever the case may be.
If it's a worthwhile project, no matter where it's created, it'll be competitive anywhere.
I knew that if I could create a quality product and find the proper retail outlets, it would be a great company.
The marketers can compete with free; it just has to be better. Look at bottled water if you don't believe me.
A good product can last forever.
I couldn't have asked for a better testimonial than Bob Dylan parting with his own cash for a pair of my shoes.
We're going to make the product as good as we can, and we're going to try to put it out as reasonably priced as we can. We don't want a $600 shirt. We want a shirt which is around $100.
