Value Proposition Quotes

When you do more than you're paid for eventually you will get paid for more than you do. This is a basic truth that also applies to Business, Sales or anything you do. Whatever your endeavor always provide more service than you get paid for and you will develop a reputation that will separate you from the rest.

Count the cost first. Don’t pay too big a price for pursuing minor values.

What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.

You can’t pass enough laws to stop customers from seeking and expecting value.

Stop selling. Start helping.

Storytelling is my currency. It's my only worth. The only thing of value I have in this life is my ability to tell a story, whether in print, orating, writing it down or having people acting it out.

If you're entering anything where there's an existing marketplace, against large, entrenched competitors, then your product or service needs to be much better than theirs. It can't be a little bit better, because then you put yourself in the shoes of the consumer... you're always going to buy the trusted brand unless there's a big difference.

Most of the things I do brand wise are both missionary and mercenary in their position, and that's really important to me; that's one of the first things I look at when I say, 'does it make sense to do a deal?'

If there is no price to be paid, it is also not of value.

Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.

If you're going to charge someone for something, you have to show them value for it.

Traditional businesses can say, 'We're going to sell widgets to people, and it will make X amount of profit.' But new business models are hard.

At the end of the day, how many ads did it take to convince you to use Facebook or Twitter? It wasn't marketing or advertising that convinced you to use these services. It was their value.

Always do more than what you get paid for. It makes you a valuable person.

If you really stay focused on what your beliefs are and what your customer wants, you'll find the right markets.

It's all about competitiveness: are you making the products that people really do want and value, and are you making it more efficiently and using less resources and less time than the competition?

Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

What we need to do is run our business. We need to come up with a value prop that is so compelling that customers have to go for it.

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.

We are producing something people can live without. But we need to keep thinking what would make our products a priority purchase even if they are not a necessity. If we stop doing that, no matter how successful Nintendo is at the moment, things will start going wrong in no time.

In order to generate extraordinary profits, you must have a focus that is beyond profits. You need to focus on how you serve your clients.

Value, therefore, does not stalk about with a label describing what it is.

Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It does something that people really want to do. People want to share it. It's an emotional thing that goes beyond the price point. It has emotional power. You are connected to it.

If you're doing business, not that simple to only buy. You have to create something. You have to create something that never exist for the future.

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.