Jonathan Anderson Quotes

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

We feel a brand should be free.

The most dangerous thing for a branded product is low interest.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

When you have premium brands, you have to have the right balance of communicating all of your values.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

You have to do what's best for the brand.

Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.

We don't want to just put logos on somebody's devices. It needs to feel like Nokia, what Nokia was known for.

We wanted people to remember the name as soon as they heard it. When people become so accustomed to the Wii name, nobody is going to say it's a strange name, just like nobody is going to say that Google is a strange name or IKEA is a strange name today.

If you want to be a national brand, damn act like it.

I do think brands are like people.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

It's the power of the brand. We've never formally advertised.

Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.

I think I am one of the smallest surviving brands.

The keys to brand success are self-definition, transparency, authenticity and accountability.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

I think it takes 30 years to build a luxury brand.

I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'

A great trademark is appropriate, dynamic, distinctive, memorable and unique.