Nicolas Ghesquiere Quotes

I think it takes 30 years to build a luxury brand.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

It's just an honor to be part of an apparel brand like Reebok.

Type is your brand.

I'm such a brand nerd.

The minute you can be predicted, as a brand, you've got a problem.

It's the power of the brand. We've never formally advertised.

To me, a 'brand' sounds evil.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

It's a habit of mine now, noticing labels, logos, shoes.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'

Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

I'd love to build a brand, a legacy.

I did everything in my power to give my brokers brand identity and clout in the market. I saw my job as parent to build them up and if I took care of them, then they would take care of their customer.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

Brands are born, not created.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

Advertising is the price companies pay for being unoriginal.

Every great brand is like a great story.