Creative Strategy Quotes

I pride myself on being able to create mismatches. That's what I've done my whole life.

The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something that the general public appreciates.

I'm the creative director of awesomeness.

By the time a player becomes a Grandmaster, almost all of his training time is dedicated to work on this first phase. The opening is the only phase that holds out the potential for true creativity and doing something entirely new.

In the area we're discussing, leadership begins on Madison Avenue, on the desks and in the offices of people who spend hundreds of millions of dollars buying what will get them ratings.

Advertising is a wonderful lubricant for business, if it's used properly.

Advertising isn't a science. It's persuasion. And persuasion is an art.

Really study what types of formats have been working online that you resonate with: get a feel for what works in the current ecosystem of online video. Sometimes, that passion-project you really want to do is not the way to start.

In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.

I operate best on big vision and creative detail.

I always write the end of everything first. I always write the last chapters of my books before I write the beginning....Then I go back to the beginning. I mean, it's always nice to know where you're going is my theory.

If I'm really considering doing film from now on then that is the smart thing to do, or you can go either way. You can just do the same character over and over again and make a different comedy like over and over again.

My background is advertising: I moved to New York from London in 1998 to start up the U.S. office of ad agency Bartle Bogle Hegarty.

Humor, for me, is really a gate of departure. It's a way of enticing a reader into a poem so that less funny things can take place later. It really is not an end in itself, but a means to an end.

People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together.

People expect your behavior to conform to known patterns and conventions. Your task as a strategist is to upset their expectations.

Going into 'Details' magazine to pitch concepts for a potential photo shoot was one of the most nerve-wracking things I had ever done. I didn't really know what one did in a pitch, how they were structured, etc., and that freaked me out big time.

I really need to know where I'm going with fiction to write it in a way that at least I'm happy with. And I really think that a lot of fiction books end badly because terrific writers said, "I'll just figure it out" and plunge in, but have created so many problems that they are kind of impossible to solve. I mean, I'm talking really good writers do this and you can tell when they got to the end they either had to do something preposterous or they just don't really resolve things. So for fiction I spend a lot more time outlining and for humor I really don't do much of it.

It's a little counterintuitive to people, that doing what people don't expect ends up being what people do expect. But that is true of Mac.

I spend just as much time on how people hear my music as I do the actual music, no matter how long it takes. I'm such a visual artist as well that it always goes hand-in-hand.

You got to have a gimmick in this got-to-have-a-gimmick world.

Advertising is a nebulous beast at the best of times.

An advertising agency is 85 percent confusion and 15 percent commission.

I'm always trying to create something that the fans won't expect.

The material I did was lasting material. A lot of people thought I wasn't doing anything, but I was in the studio. The biggest factor is the material you choose. You hunt, you cut.