Bruno Maag Quotes

My husband is in branding. He brands places - cities, institutions.

Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.

Branding is deliberate differentiation.

A lot of stuff that I'm involved in is about branding.

The branding stuff is really fun.

A coherent typeface is an essential part of a coherent branding strategy.

The phrase "corporate identity design" seems to be a bit exclusive it sometimes frightens the smaller client who can't relate because they don't consider themselves "corporate."

The right name is an advertisement in itself.

Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.

A great trademark is appropriate, dynamic, distinctive, memorable and unique.

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

I never thought about branding when we were starting our production company.

Every great brand is like a great story.

One of my mentors schooled me on branding before it was a cliche term in the game.

I am crazy for good branding and really admire companies that get it right.

'Shaggy' is a brand.

Everything in our world is branded.

Company naming is a key part of the branding process, but it's subject to contrasting tastes and an illiquid domain name market that results in startups wasting their time during the branding process.

It's the power of the brand. We've never formally advertised.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.