Font Selection Quotes

Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.

I feel like movies are presents, and credits and fonts are bows and wrapping paper. I like everything to feel like it was given a lot of time. I hate it when I watch movies, and it seems like they just went and picked a font and, like, called it a day.

The design of 'Love Actually,' the typeface, the basic line of that poster and that DVD cover has been ripped off so many times.

A coherent typeface is an essential part of a coherent branding strategy.

We have thought carefully about how our use of typography, colour, and images can support and enhance 'Guardian' journalism. We have introduced a font called Guardian Headline that is simple, confident, and impactful.

Type is your brand.

I do believe that organizations can certainly improve lives by specifying better fonts, which of course has an effect on how you read your e-mail.

With Typekit, you sign on, you pay a single subscription fee. We're including that as part of Creative Cloud.