If we're deciding about merch pieces, t-shirts or hats, they have to be well designed and cool enough for somebody to want to buy it and then wear it and walk around advertising me and my music.
A flagrant grievance is to a rebel movement what an image is to a business.
When you're wearing the Avalanche logo, you battle.
Growing up, the news agents round my way in Kilburn all had 'Time Out' on their shopfronts. The logo is a London icon.
I had this vivid dream and woke up and I wrote the 'MyPillow' logo all over the house.
The McDonald's icon of the colours and the golden arch, for me, resonates as one of the most iconic images ever.
The bloody nose was the album cover for my first album, but it's since become my logo.
We don't use the trademark to market anything. It's our identity.
My job in the Tour is to get the sponsor's logo in the most prominent place.
Type is your brand.
I got Elliott Smith's photography book as a gift before. The publisher of that book's logo were glasses, and those glasses came to my mind when I was thinking of having a tattoo.
