Brand Longevity Quotes

What’s the best way to build a brand for the long term? In a word: culture.

The UFC brand is going to be here for a long time.

Yves Saint Laurent will never go out of business so long as I'm buying mountains of Touche Eclat.

Personal brand equity erodes much faster than corporate brand equity.

Eponymous brands aren't that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-brand?

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

If Playboy ever loses its editorial balls, then it will deserve to be knocked over by a younger, more vigorous magazine in the coming generation. But that won't happen so long as I'm alive, I can promise you that.

If you look at Jeep, Ram, and the premium brands, those are brands that will survive.

I always wondered what the longevity of the name Lil Xan would be. I always contemplated whether I'd have to change it, but I learned you don't have to if the formula is working.

A corporation trademark represents a total program for a company. A good symbol will implement its products. Normally such a symbol will be around for an indefinite future 10, 20, 30 years or more.

In this ever-changing society, the most powerful and enduring brands are built from the heart.

I feel as a brand I'm here to be around for a long time.

Ralph Lauren... Ralph is somebody that doesn't change with trends and has just kept it up and gotten better and better. That's what we aspire to, without getting boring.

There are not that many new media brands you can say that about nowadays.

The key to longevity is to keep doing what you do better than anyone else. We work real hard at that. It's about getting your message out to the consumer. It's about getting their trust, but also getting them excited, again and again. My clothes.. the clothes we make for the runway.. aren't concepts. They go into stores. Our stores. Thankfully, we have lots of them.

Avon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114.

I think I am one of the smallest surviving brands.

A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in the right places.

Unless a product becomes outmoded, a great campaign will not wear itself out.

Hogan is the youngest brand in our group, but we established it in 1986, so you can say 26 years is not so young.

Any brand that attempts to live off a retro appeal is only going through a short second life cycle.

The thing about branding is it isn't etched in stone. A brand is a mark or an image or a perception we stamp on a product, a concept or an ideal, but it doesn't last forever. Like anything else, it needs to be nurtured and reinforced, or it will start to fade.

We want to keep extending our brand into different places, into movies and soundtracks and our music will live on through licensing and our brand lives on through merchandise and new generations will get to wear our clothing and our T-shirts and stuff that's associated with us.

Company names without clear pronunciation or spelling won't last.

The companies that are lasting are those that are authentic.