Peter York Quotes

I feel as a brand I'm here to be around for a long time.

I take my brand very seriously.

You know what, every decision I make is in the best interest of my brand.

To me, a 'brand' sounds evil.

I think I am one of the smallest surviving brands.

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

You have to do what's best for the brand.

Building brands and helping people figure out their identity - as far as a business identity and everything - was kind of my niche.

Brands are the solution, not the problem. Brands are how you sort out the cesspool.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

I think it takes 30 years to build a luxury brand.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.

I'd love to build a brand, a legacy.

Brands are born, not created.

My name has become a brand - it could be make-up, clothing, perfume.

Unfortunately, being a brand is really important nowadays.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

I do hope to increase what I do into a Brad Goreski brand.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

Mastering the paradox of star brands is very difficult and rare - fortunately.

When Justin Bieber started wearing the Obey bar logo, we discontinued it. That was kinda one of the last straws.