Brand Revival Quotes

Johnson Publishing offered me an opportunity to build back iconic brands like 'Ebony' and 'Jet' magazines.

I am thrilled to be working with Gucci and especially happy to be playing a part in their timely return to the equestrian world.

AOL, I think, represented an opportunity for a few things. One is I'm a big believer in the AOL brand, and I think AOL as a brand has touched hundreds of millions of people around the world. Reigniting that brand is a very exciting challenge and a big opportunity.

Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.

I want to see the Memphis flags waving on the cars. I want to see the T-shirts going again, the hats going again like the old school days, and that's what we want to take it back to.

There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?

You guys own the Muppets, and you're just kind of sitting on 'em. I really love the Muppets, and I think I know how to bring the franchise back.

As a brand, Ahla is one of Strauss-Elite's strongest. But we need to do a lot of marketing in order to regain market leadership. I have no doubt that we will do that, even if it takes time.

Apple Computer would not have reached its current peak of success if it had feared to roll the dice and launch products that didn't always hit the mark. In the mid-1990s, the company was considered washed up, Steve Jobs had departed, and a string of lackluster product launches unrelated to the company's core business.

You always need a textural landscape. I think that's what fashion is about, and I think when you come to a brand and you're trying to re-instill its history, the history only comes through being personal.

There's a not a single doubt in my mind that the car that changed the conversation about Chrysler was the Grand Cherokee of 2010.

Disney is beloved again. They can now attract the talent again and they can hold onto the talent again. People trust them again. It's all return since they went back to the why.

Retail is undergoing a massive change, and there is a chance for new leaders to emerge and older brands to reinvent themselves.

There's no more exciting moment for me as a brand strategist than a turnaround.

The NeXT purchase is too little too late. The Apple of the past was an innovative company that used software and hardware technology together to redefine the way people experienced computing. That Apple is already dead. Very adroit moves might be able to save the brand name. A company with the letters A-P-P-L-E in its name might survive, but it won't be the Apple of yore.

I wanted Puma to regain strength with the existing logo rather than try to get rid of the past.

Any brand that attempts to live off a retro appeal is only going through a short second life cycle.

Well, that's why I really love Diego Della Valle, because he's crazy. Instead of going out to find a top business school graduate, for whom it would have taken five years to see the difference between a ballet shoe and a book, he asked me to revive the label. It's a bit like Balenciaga. Brands like Vivier are pillars - they are monuments of fashion; they are names we don't forget. But the general public doesn't necessarily know that and therefore we had to get the name re-known.

The vision is to restore Avon to an iconic beauty brand and to our leadership position in global direct selling, as well as continuing to ensure that we live up to our mission of empowering women.