Advertising Fatigue Quotes

I think you spend 50 percent of your mental energy trying to defeat ad systems.

Advertisements are now so numerous that they are very negligently perused

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

The sheer density of advertising creates a psychic mass, an overlay that can sometimes be very tense or aggressive. As a citizen, you have to participate in that every day. You have to walk by until it's changed.

Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it.

Sometimes when I'm on the internet, I'll get this, like, which of these ad experiences would you prefer? And I'll have a choice of, like, a car, a pharmaceutical item or, you know, clothing. And I'm thinking, like, I don't want any of these. Do I have to choose?

Unless a product becomes outmoded, a great campaign will not wear itself out.

At some point, I'll do more McDonald's commercials if I have to.

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?

No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they'll see tomorrow.

With television, the image has been degenerated, no question. With the internet, commercials... people are much too cynical about image. It's stale. And all over the world, not just America.

An enormous problem with paid media, especially at the congressional level, is it all starts to look alike.