Antoine Arnault Quotes

I think it takes 30 years to build a luxury brand.

In the luxury business, you have to build on heritage.

I made a specific choice not to call my collection Ivanka. There's so much value in the Trump name. And there's such a deep connection to luxury and success.

You can't back-engineer a brand.

I've seen many of those brand collaborations where, basically, the only point is sticking on a Gucci sticker. That degrades good brands.

Your priority has to be the creativity - and build a brand. That's what everybody did - Balenciaga, Dior, Saint Laurent. That's the smart thing to do.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

The biggest thing with the '205' guys is that we are trying to build the brand and each other, which makes it more difficult, but we are all stepping up to the plate.

My first remit when I came to WWE was to help build up NXT as a global brand. It was a mission that I took on fully and was more than willing to attack, and lo and behold, here we are.

I have Louis Vuitton everything. I'm obsessed.

China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.

I liked the fact DAKS was an unknown quantity. It's more like Gucci before Tom Ford got there. There's a lot you can do.

Even though brands are created by people, they belong to the corporations.

Building brands and helping people figure out their identity - as far as a business identity and everything - was kind of my niche.

What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.

Your brand is the single most important investment you can make in your business

Affordable luxury - these are two words that don't go together.

Luxury is obviously the direction that interests me the most, but there is a lot of confusion between luxury and exhibitionism. For me, the concept of luxury is more traditional, more exclusive, more sophisticated than luxury for the masses.

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

The greatest legacy that I can have is to build a brand that lives beyond me and stays true to the DNA of the brand.

Anyone can replicate a product. There are lots of brilliant minds out there that know how to code, but there's unique DNA to a brand. You cannot have a brand without people. That is the most important asset you will ever have.