Brand Dilution Quotes

In luxury, ubiquity will kill you - it means you're not really luxury anymore.

I love the TV show, and if you make a bad movie it means you've soiled it. Just like if we made an advert. We were offered so many times and I'd say, look, this is the good thing, and you can't compromise that, because then you compromise the integrity of the characters.

I think Batman has the Wolverine problem. I think he's overexposed.

Many brands have lost their way in the process of evolving from a small company to a much bigger corporation.

In a maturing market it's not advisable to be always everybody's darling, because you get too thin.

I was pretty shocked at the appearance of the Galaxy S phone and the extent to which it appeared to copy Apple products and the problems that would create for us.

You cannot mean everything to all segments of the markets. You cannot have a brand straddling too many meanings.

Hyatt lost its appeal because it was too big a machine. It's easy to systematize economies of scale, but you slowly lose who you are.

Everyone can guess what 'Corn Flakes' tastes like, even if you've never had them. But what, pray tell, does 'High School Musical' or 'Spider-Man' cereal possibly taste like? In this late era, we have reached the ultimate deracination between product image and what actually sits on our spoon.

I'm not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop in Paris is going to harm our brand, then we can't really be that strong of a brand.

I don't wanna go full mainstream and have my followers go 'What happened?'

Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.

I suppose it's a sentimental thing, but I wouldn't want to do more 'Lewis' than we did 'Morse' because I do still think of it as an offshoot.

I've seen many of those brand collaborations where, basically, the only point is sticking on a Gucci sticker. That degrades good brands.

I don't want to be seen in every second film. I don't want the audience to say, 'Oh no, she's in this one too.'

We could be the biggest pantyhose seller in America, but we don't want to weaken the link in shoppers' minds between Home Depot and do-it-yourself projects.

As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.

Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs.