Robert Reich Quotes

A brand is simply trust.

When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

An important reason Google is usually listed among the world's most trusted brands is that it conveys a sense that the user comes first.

It is vital that there is a narrator figure whom people believe. That's why I never do commercials. If I started saying that margarine was the same as motherhood, people would think I was a liar.

Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.

If I'm asking people to spend money on Huda Beauty products, I have to genuinely believe we have created the best.

I do get a lot of offers for endorsing a brand, but for me, the credibility of the brand matters the most.

When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.

If advertising had a little more respect for the public, the public would have a lot more respect for advertising.

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.

Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

I'm no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat.

To think well and to consent to obey someone giving good advice are the same thing.

Two things are vital for me. I've always had people who protected me, and I've always had people who helped me. Before I decide, I consult with three, four people who I trust.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

I only ever involve myself with brands I truly adore.

Always follow good counsels.

Mother never said to me, 'Stay out of trouble.' She didn't have to!

There's nobody that's ever really been able to take care of me. Johnny did for a bit. I believed what he said. Like if I said, 'What do I do?' he'd tell me. And that's what I missed when I left. I really lost that gauge of somebody I could trust.

Word of mouth is way more important than millions of dollars spent marketing.